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Multi-location Healthcare

Map-pack #1 in 31 of 38 cities

Built a geo-template system, rebuilt each GBP, and engineered a review-velocity flow that adds ~14 reviews per location per month.

Brightleaf Dental · 1 quarterLocal SEO + Google Business Profile

  • 31/38

    Map-pack #1 cities

  • +143%

    Calls from search

  • +167%

    Direction requests

  • 14

    Reviews / location / mo

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The challenge

Brightleaf operates 38 locations across the Southwest, but their footprint in local search was invisible. Of 38 cities, they ranked in the map pack in only 7. GBP profiles were inconsistent, citations were stale, and review velocity sat below 1 review per location per month.

Our approach

  1. 1

    Audited and rebuilt all 38 GBP profiles to a unified template — categories, services, attributes, posting cadence.

  2. 2

    Designed a geo-template landing-page system: one master template, 38 cities, fully unique local content and entity coverage.

  3. 3

    Cleaned 4,200 citations across the top 60 directories and reconciled NAP inconsistencies.

  4. 4

    Shipped a post-visit review-acquisition flow integrated with their PMS, lifting per-location reviews from <1 to ~14/mo.

The outcome

Within a single quarter, Brightleaf ranked #1 in the map pack in 31 of 38 cities. Calls from search lifted 143% and direction requests 167%. Same-store new-patient growth followed two weeks later.

“Map-pack visibility doubled across all 38 locations in the first quarter. Calls followed two weeks later.”
Rachel Sun, Director of Marketing, Brightleaf Dental

Services involved

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